While acquiring over 16 years of digital marketing experience in a variety of roles, Michelle Tresemer noticed a trend. As past colleagues and contacts continued to ask her for advice on basic digital marketing strategies, it became apparent that a lot of businesses, while passionate about their product or service, had no idea on how to use digital media to engage potential customers. In essence, these businesses were wasting dollars on marketing tactics that weren’t successful because nothing was tracked or analyzed.
That realization led Michelle to found Tresemer Group in 2011, with the intent to provide clients with strategies and solutions based on data-driven decisions. As a data-driven firm, Michelle and her team walk clients through the data, which explains the story of their customers’ online experience. That allows them to make recommendations and plan strategies that will enhance the overall experience.
From its inception in 2011, Michelle has led Tresemer Group into a thriving digital marketing firm that strives to shift the conversation from “I want to rank #1” to “I want more customers/sign-ups/members.” By delivering value that is often apparent after Michelle and her team’s recommendations are implemented, Tresemer Group proves that analysis and metrics are keys to successfully targeting audiences.
Based in Kirkland, Washington, Tresemer Group takes an informed and holistic approach to clients’ goals, thus maximizing their time and investment.