The question is no longer whether you need digital marketing or not…it’s where you’re going to get it.
Many businesses hire in-house staff to specifically handle digital marketing initiatives, while others saddle their existing marketing department with the added responsibility of “account for digital”…one can see how that often leads to undesired results.
Another viable option is to outsource with a digital marketing agency. This allows the business to get their digital marketing needs straight from the experts. Agencies are also driven to demonstrate their results through use of metrics and benchmarks…which helps you easily evaluate ROI.
By outsourcing, most agencies will also help train your in-house staff. Tresemer Group routinely partners with clients’ marketing departments to help educate full time staff on digital marketing fundamentals, best practices, and trains them on the latest applications and marketing tools.
“For many B2B companies however, the decision is not so straightforward. There are pros and cons for handling your digital marketing in-house, and the same can be said for using an outside marketing agency.”
Read about the essential considerations from Business2Community