Digital Marketing Strategy & Tactics

Want to mainstream your data and visualize metrics most important to you? Check out 6 of our favorite Google Analytics Dashboards to discover how you can make your data work for you while also saving time and money!...

Search Engine Optimization has changed. Setting progress goals can help you meet ever-evolving SEO demands. Patience and commitment to process goals are keys to ensuring you reach your SEO goals....

SEO professionals serve clients best when they include a prioritized task list as part of an SEO audit report. The task list educates clients on best SEO and digital marketing practices, establishes time frames, focuses tasks, and helps revitalize strategic plans....

Small numbers raise statistical issues, and as a result, they alter the accuracy and usefulness of the data. Many problems with reliability arise with small numbers. These issues are due to the fact that rates and percentages are subject to random variation. Read more on...

A strategic marketing plan is an essential component of any development strategy. Learn how to create a comprehensive, data-driven marketing plan for your school....

Are you slammed in all aspects of your life with not enough time to stay up to date on the hottest social media updates? We’ve got you covered with some of our favorite announcements of the summer. LinkedIn: Video Updates- Wouldn’t you rather have the option of...

Competitive audits keep you from wasting time and money on mistakes your competitors have already made and also helps you keep tabs on shifts in the marketplace. Our focus when doing competitive audits is on data, data from you and your competitors that you can...