How to Share Videos Across Social Platforms

How to Share Videos Across Social Platforms

Sharing a video across social networks isn’t as simple as it might sound. “Don’t I just add the YouTube link?” Well, yes and no.

Here are some best practices and recommendations to consider – we’ll use Facebook as the example:

Okay

Hyperlink Focus

If you need to schedule the post ahead of time, popping the link into Hootsuite is a great way to go. It doesn’t always pull in the YouTube preview in posts, however. But it gets the job done.

Pros: It’s easy to build ahead of time and it keeps the focus on the URL which can encourage click throughs to the video.

Cons: It doesn’t take up as much real estate and isn’t as welcoming as the other methods.

More Okay

YouTube Snippet Preview

If you have some time to manually post across networks, that is a good way to go. YouTube will automatically pull in a small snippet. It’s not the most engaging thing in the world though.

Pros: Easy to grab the URL of the YouTube video.

Cons: It’s manual and you’re sending traffic to YouTube instead of to your site. Not to mention, the little thumbnail isn’t always awesome-looking.

Better

Image and Hyperlink

If you have a few more minutes, but are still in a hurry, you can add an engaging image with your branding to invite users to click through.

Pros: It’s more engaging and inviting. You can schedule this in advance with Hootsuite.

Cons: If users click the image, it just opens up the image and they have to click again on the link. Not an amazing user experience. The YouTube preview definitely won’t show up in addition to the image. You get one or the other, but not both.

Even More Better

Direct Video Upload

If you have the mp4 of the video, upload it directly to the social networks! If the goal is to get views, this is your best bet for engagement. Don’t make users click off to YouTube, give them the content right now when they are ready to consume.

Pros: It’s very engaging and inviting! It almost clicks itself!

Cons: You need the mp4 and it might take a little bit to upload such large files. Also, the networks aren’t amazing at handling video yet, so the resolution might not be up to your usual standards and it might glitch a few times as you’re uploading.

Best

Lead Generating Awesomeness

The ultimate is to embed your video on a blog post or landing page and then link your social media to your web page. To do this, you’ll need to upload a custom social sharing graphic to your page so when it’s shared, it will automatically pull in the engaging image that looks strikingly similar to the “Even More Better” option. However, when you click on the image this time, it will take you straight to your landing page!

Pros: You get a highly engaging-looking post that drives traffic back to your site. The best part is you can include a call to action right on the page! The viewer gets their video AND they get all sorts of additional information about the topic they can read about and engage with. It’s a great way to build up brand loyalty or introduce new visitors to your brand.

Cons: You need to write a post or a page. It doesn’t have to be long, but you need to provide relevant additional information related to the video to support the content. Otherwise, you’re just going to annoy people that they had to click into a site to get to the video. It has to be high quality and on-brand and load quickly on mobile. If you are strapped for time or haven’t gotten around to optimizing your site for mobile, this is not the method for you.

Michelle Tresemer
michelle@tresemergroup.com

Michelle is the owner and founder of Tresemer Group, creating and implementing effective, data-driven digital marketing strategies for our clients. Michelle brings expertise in SEO/SEM, web analytics, social media, lead generation, and conversions. Connect with me on LinkedIn