27 Mar How Should You Spend Your Digital Marketing Budget?
Get The Biggest Bang For Your Buck
You’ve crunched numbers, budgeted, and determined exactly how much money you can spend on digital marketing. Now what?
Micro-businesses, or businesses that pull in $2 million or less, ask us this question pretty frequently. For these companies, a budget of $500 is a common and reasonable expense. With a budget this size, what are the best venues to invest your money? Here are a few points to consider.
Invest In Your Homepage
Before you begin spending money in places you don’t need, we recommend you start with your homepage. If your homepage has broken links, misplaced headers and footers, or broken social icons, you are likely losing the trust of your audience. You don’t want to lose credibility in the eyes of your customers simply because your website isn’t up to snuff.
You want your website to represent your brand appropriately and positively by being as good as it can be. View your website as if you were a potential customer. Click on everything. Make sure your links, videos, and downloads are working correctly.
Make A Killer First Impression
We hate to say it, but first impressions can make or break you, and you only have one chance to impress. Take an honest look at your website and think about what needs changed.
- Stock images: Consider finding new images to freshen up the homepage and give it a new look.
- Email confirmation template: Is it easy to read? Do the links work? Does it look good?
- Other Aesthetics: Does the website flow? Is it visually appealing? Is the site easy to use?
Revisit Your Call To Action (CTA)
Once your website looks good, take another glance at your call to action. Consider offering a high-value freebie (like our free blog template download). Allow your target audience to download something valuable—without filling out a form. Your call to action should build credibility and trust, but it shouldn’t scream lifelong commitment. Put credibility measures in place first and then work toward deepening the relationship.
Review Google Analytics
To really discover where your traffic is coming from and where it’s converting, dive into your Google Analytics. Wherever those conversions are taking place is where you want to spend your money. If they’re coming from organic searches, boost your SEO investment. If they’re coming from social media, spend your money on Facebook ads. Regardless of where you spend the majority of your money, we recommend that you reserve at least $100 for boosting.
Wondering what the next steps are or have more questions? Remember how we mentioned high-value CTAs (call to action) earlier in this post? Look below!
Tech Tip Tuesday
Join Tresemer Group every Tuesday at 10am PST for Tech Tip Tuesdays where we address your digital marketing questions live. Too embarrassed to ask IT? Not a problem! We love those questions!
Blog Writing Template
This one is just too good to keep ourselves. Download this blog writing template and breathe easy! It walks you through crafting the perfect blog post every time. Never miss another detail.
DIY: Social Media Audit
Perfect for the DIY-er. You know you need to be “doing social media,” but what does that even mean!? In this course, you’ll learn where you need to be and how to get there. No BS. Just a simple method to move you forward.